Large Interaction: Pop-up Exhibition
Our pop-up exhibition was inspired by the Museum of Ice Cream in San Fransisco, which was inspired by creating an experiential ice cream experience that is very instagrammable for millennials/gen z. This concept matched very well with our brand Wingin’ it, which is largely inspired by birds. We wanted to incorporate this idea with our “wing bar” which would focus on bird themed foods.
For our exhibition space, we were inspired by the teamLab borderless in Digital Art Museum created by art collective teamLab in Tokyo, Japan. Their concept includes “Artworks move out of rooms, communicate with other works, influence, and sometimes intermingle with each other with no boundaries.” This inspired the idea of how our exhibition can interact with the user. We wanted the exhibition space to be an abstract concept of our overall platform is as well as the most spontaneous touch point. When you walk into the exhibition, inside the space is covered with moving abstract videos. Depending on what you touch and sync with your device as well as machine learning, the exhibition space will decide on an adventure for you. For example, depending on what the color, speed, and movement of a particular video you choose can completely change what your final experience will be.